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Why Reach Teens?
Teens represent a major buying force—spending $179 billion in 2004 (Teenage Research Unlimited, 2005). They also influence family purchases of such major ticket items as electronics, technology, autos, and travel. |
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Why Reach Teens Through The Wall Street Journal Classroom Edition?
Your advertising messages will have maximum impact in a publication that students are required to read as part of their high school curriculum.
Teachers rely on The Classroom Edition to meet important curriculum goals in economics and personal finance education. According to the National Council on Economic Education 2007 Survey of the States:
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41 states require Economic standards be implemented in the curriculum (up from 38 in 2004). |
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17 states require students to take an Economics class to graduate (up from 14 in 2004). These states include CA, FL, NY, and TX. |
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28 states require Personal Finance standards be implemented in the curriculum (up from 20 in 2004). |
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7 states require students to take a Personal Finance class to graduate (up from 6 in 2004). |
The Classroom Edition provides high school students and teachers with engaging, real-life news and information on the world of business, economics and personal finance from one of the most trusted resources in the world.
Our editorial mission is to provide teens with credible, compelling content, excerpted from The Wall Street Journal, that relates to their world and prepares them to succeed in life—to become smarter students, savvier consumers and investors, and more effective decision-makers.
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“Your generous donation helped students learn, and I want to share with you how your contribution helped the students. At the beginning of the semester, I gave the students a financial literacy survey, and the average score for the class was 45%. Students read the Wall Street Journal Classroom Edition as part of my Economics course. I gave a similar survey at the end of the semester and their score jumped to 76%. Some of my students were in the top quarter of the financial literacy challenge, which was administered in May by over 46,000 students. I believe that giving the students the opportunity to get access to resources such as The Wall Street Journal Classroom Edition, gives them a chance to succeed.”
Classroom Edition Teacher |
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The Classroom Edition At a Glance:
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| 5,000 |
teacher subscribers |
| 12,000 |
teacher reach |
| 150,000 |
teen circulation |
| 700,000 |
teen readership |
| Published monthly September through May |
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This publication challenges our students with sophisticated, yet approachable content and I've come to depend on it as a staple in my lesson plans. I use the teaching guides and add to them to create engaging projects and inspire thoughtful discussion.”
Classroom Edition Teacher |
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Research highlights:
Teens
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53% female; 47% male |
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54% high school seniors; 23% juniors; 19% sophomores; 3% freshmen |
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90% college-bound |
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78% spend at least 30 minutes with each issue |
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92% find it easy to read |
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77% enjoy reading it |
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85% find it more interesting than other print materials in school |
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53% talk with friends/others about the content |
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62% take the publication home |
Teachers
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91% are extremely to very satisfied with The Classroom Edition |
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56% believe their students are extremely/very interested in The Classroom Edition |
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94% definitely or probably will continue subscribing to The Classroom Edition |
Source: Dow Jones Corporate Research, 2006 |
