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A Loan Together When
Banks Say 'No,' Entrepreneurs Turn to Online Networks for Credit By Jane J. Kim The Wall Street Journal When
Jeff Walsh wanted to refinance the small-business loan on his coin-op laundry,
he didn't want to take a chance that his bank would reject his application. "Ijust
bought a house in 2007 and was a little nervous about what the bank would say
about my debt-to-income ratio."  | | CUT
AND DRIED: Jeff Walsh was able to borrow $22,500 through
an online network to refinance his business loan |
Instead,
Mr. Walsh recently borrowed $22,500 on Prosper.com, an online lending network
that matches individual borrowers and lenders. The interest rate on Mr. Walsh's
loan: 10.25%-several percentage points below what he says he would have had to
pay at a bank. As
the credit crisis spurs traditional lenders to tighten credit standards and raise
fees, more small-business owners and entrepreneurs are turning to so-called person-to-person
lending networks-like Prosper, LendingClub.com and Zopa.com-to help keep their
businesses going. The unsecured loans are tiny, usually no more than $25,000.
But borrowers say they are able to get loans more quickly and with less paperwork
than at a bank. And people with good credit are able to lock in lower rates-often
8% to 12%-than they would otherwise have to pay on credit cards or unsecured bank
loans.
Getting Stingier Person-to-person lending is
a small but fast-growing corner of the Web economy. New sites are jumping in,
including Virgin Money USA. Roughly $100 million in new P-to-P loans was issued
in the U.S. last year, a number that is expected to jump tenfold by 2010, according
to Online Banking Report. Some larger financial institutions have begun to take
notice of P-to-P lending, saying that offering loans through the sites is a way
to bring in more deposits and reach more consumers. Of course, as the economy
slows, online lending faces the same default risks as bank lending. To reassure
lenders, Prosper is giving them more information about borrowers' credit and employment
histories. Some sites are making it easier for lenders to spread their investments
across multiple loans, thus diversifying lending risk. And many of the newer players,
such as GlobeFunder.com and LendingClub, are restricting loans to those with stronger
credit. Alex Kalempa recently applied for a $15,000 loan with Associated
Bank to help expand his business, which makes parts for motorcycles. But the bank
offered him only a $1,000 credit line, although it later increased it to $5,000.
He also applied for a business credit card with Capital One Financial, but was
offered a credit line of just $500. Instead, Mr. Kalempa turned to LendingClub,
where he got a $15,000 loan at 9.6% in January. "Banks are getting
stingier these days," says Mr. Kalempa. "When Iapplied for a personal
line of credit with Associated Bank five years ago, they gave me a $15,000 credit
line with no problems." Associated Bank declines to comment on specific
customers' situations. But David Baumgarten, the bank's executive vice president
of regional banking, says the "banking industry as a whole has clearly tightened
some of its lending standards." Borrowers, Lenders Connect Here's
how online lending sites generally work: Individuals looking for loans create
listings that detail how much they want to borrow, what they're planning to use
the money for, and how much they're willing to pay in interest. People with money
to lend can browse the listings, which include details about borrowers' credit
histories, and bid on the loans they want to fund. At Prosper, one of the biggest
players, borrowers are assigned a credit grade, based on their credit scores.
Borrowers pay a one-time fee ranging from 1% to 3% of the loan amount, depending
on their credit score, while lenders pay 0% to 1% of their principal balance. Prosper
works like an eBay-style online auction marketplace, with lenders and borrowers
ultimately determining loan rates. Other sites, such as Zopa and LendingClub,
offer fixed rates to investors and borrowers. The rates that borrowers pay
depend largely on their credit history, income, debt and other factors. Prosper
is currently offering borrowers with high credit scores of 760 or more, and who
want relatively small loans, average rates of 7.76%. For individuals with credit
scores in the mid-to-high 600s, seeking to borrow between $10,000 and $25,000,
currently posted rates range from 14.47% to 22.67%. Individuals who are
lending via these networks say they are drawn to them by the opportunity to earn
better returns than traditional investments such as stocks, and by the chance
to help out real people. They say the credit crunch is locking even borrowers
who are good risks out of the traditional debt market. Some larger financial
institutions have begun dipping a toe in P-to-P lending, hoping to get in on the
ground floor as the lending networks are expected to grow. Zopa is currently working
with six credit unions, including Forum Credit Union and USA Federal Credit Union.
"The merging of financial services and social networking is a great way to
reach the younger generation," says Doug True, senior vice president of Forum
Credit Union. Three Tries P-to-P lending sites have
been around for a couple of years, providing small, short-term loans mostly to
individuals looking to pay off credit cards or other expensive debts. But as the
credit crisis spreads to nearly all types of bank lending, borrowers who previously
turned to home-equity loans or credit lines are turning to P-to-P sites as alternatives.
That has helped to spur a jump in loan requests from borrowers with stronger credit
profiles, says Chris Larsen, Prosper's CEO. Another small-business owner,
Patrick Kelley of Lexington, Ky., says he turned to Prosper after trying three
times over the past several years to get a small-business loan to help fund his
instant auctions and eBay consignment business. Mr. Kelley says his loan applications
were rejected each time because his business wasn't yet showing a profit. Instead,
Mr. Kelley managed by relying mainly on home-equity lines of credit and private
funding from his business partners to kick-start his business. "It
was hard for us to get a traditional loan, being an upstart business," Mr.
Kelley says. "Banks weren't familiar with the business model of selling people's
stuff on eBay for a commission." Mr. Kelley ended up getting an $18,500
loan through Prosper at 10.97% last fall. And the process was much quicker and
easier than going through a bank. He estimates that each bank-loan application
he submitted took several months to prepare. "There's more paperwork,
and banks want an updated business plan and tax returns," he says. By contrast,
he says the loan-application process on Prosper took a couple of weeks, from the
time he applied for a loan to the time the money was in his bank account. Another
lure, some participants say, is the chance to do business with like-minded people.
Mark Olson of Ormond Beach, Fla., applied for a Prosper loan because he liked
the idea that real people, not a big bank, would be investing in his business.
In December, he got a $13,000 loan at 11.09% to help start a new business operating
Radio Shack franchises at Nascar race tracks. "These people who join
in as lenders are entrepreneurs," says Mr. Olson. "And Ireally appreciate
anyone who is of the entrepreneurial nature."
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