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JANUARY 2010 |
COVER STORY | ONLINE
WHAT'S WRONG
WITH WIKIPEDIA?
Eight years ago, Wikipedia began with the goal of providing everyone in the world free access to “the sum of all human knowledge.” Today, the online encyclopedia is the fifth-most-popular Web site in the world, with some 325 million monthly visitors. But what will Wikipedia be in the future? That’s a question the online encyclopedia’s operators are beginning to think about seriously. Cover Story
QUOTE/UNQUOTE 
+ INDEX OF BUSINESSES AND BRANDS
Abercrombie & Fitch, Targeting Parents …, page 08
Aeropostale, Targeting Parents …, page 08
Alcoa, Ceramic Tale, page 14
Amazon.com, Best Article Ever!, page 15
Amazon.com, Wal-Mart vs. Amazon: This is going to be big, page 04
AT&T, The New Boomtowns, page 07
Baltimore Orioles, Does Baseball Need Umpires?, page 13
Bayer,Ceramic Tale, page 14
Best Buy, Happy holiday for gadget buyers, page 05
Buckle, Targeting Parents …, page 08
Coca-cola, We Need Exercise, Not More Taxes, page 18
Ebay’s,Best Article Ever!, page 15
Exxon Mobil, The New Boomtowns, page 07
Family Dollar Stores, … and Grandparents, page 09
Gap, Merry Wealth Destruction, page 10
Gap, Targeting Parents …, page 08
Goodrec, Best Article Ever!, page 15
Google, Best Article Ever!, page 15
Kimberly Clark, … and Grandparents, page 09
Kleenex, … and Grandparents, page 09
Major League Baseball, Does Baseball Need Umpires?, page 13
Mici Handcrafted Italian, Lean Cuisine, page 12
Minnesota Twins, Does Baseball Need Umpires?, page 13
National Restaurant Consultants, Lean Cuisine, page 12
NBA, Go, Inanimate Objects, Go!, page 04
NBA, Quote/Unquote, page 05
New York Yankees, Does Baseball Need Umpires?, page 13
NFL, Does Baseball Need Umpires?, page 13
Old Navy, Targeting Parents …, page 08
Organixx, Lean Cuisine, page 12
Rite Aid,… and Grandparents, page 09
San Antonio Spurs, Go, Inanimate Objects, Go!, page 04
Target,Merry Wealth Destruction, page 10
TripAdvisor.com, Best Article Ever!, page 15
Viva,… and Grandparents, page 09
Walgreen,… and Grandparents, page 09
Wal-Mart Stores, Wal-Mart vs. Amazon: This is going to be big, page 04
Yelp.com,Best Article Ever!, page 15
YouTube, Best Article Ever!, page 15
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| INSIDE THE CLASSROOM EDITION |
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EDUCATION
'Missing Out'
Teenagers attracted by the individualized academic pace of an online school are finding that they’re missing out on an important element of high-school life: other students. Education
+ EDUCATION LINKS
LINKS
PITTSBURGH FEELERS: City considers a tax on tuition. Article
NATIONAL DEFICIT: Seeking an educated work force. Article
PHILANTHROPY
Charity on a Budget
Young adults, struggling with student loans and small salaries, often can’t afford to write checks to their favorite causes. So instead of—or in addition to—donating money, a number of people in their 20s and early 30s are giving back to their communities and favored causes by donating time. Philanthropy
ECONOMICS
When the Money Runs Out
It's called the severance economy: unemployed Americans who use severance pay and savings to maintain their lifestyles. Many lost their jobs in 2007 and 2008, and thought they’d soon find work. Now, they’re getting desperate. Economics |
ON CAMPUS
Study Guide
College courses are structured very differently from classes in high school. The good news is that many of the same study skills you develop in high school work just as well for college. On Campus
+ ON CAMPUS LINKS
READ THESE ARTICLES AND MORE at the new WSJ On Campus, wsj.unigo.com
GETTING IN ...
THE IVIES: Are they worth the price?
PERFECT SCHOOL: Is there one for you?
REJECTION: Enjoying your second choice
TEST PREP: Gaming the SAT
WHAT TO EXPECT ...
BUDGETING: What I wish I’d known
ACADEMICS: A freshman’s guide
FITNESS: How to stay healthy in college
CAREERS
Doctor's Orders
We caught up with a future primary-care physician to see what inspires and scares him most about his chosen career as lawmakers prepare for the final round in this year’s historic health-reform debate. Careers
TECHNOLOGY
App City
In living rooms, garages and cubicles across the San Francisco Bay Area, a cottage industry is unfolding around the iPhone app. Technology
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SPORTS
The First Down, Ever
Recapping the highlights from a critical college football game: the first one. Sports
+ SPORTS LINKS
HYPERLINKS: Golfers are out of control. Article
HIGH SKATES: Q&A with Tony Hawk. Article
OPINION
Temporary jobs have lasting benefits
The White House sees the spike in temporary workers as proof that the economy is still malfunctioning. But the truth is that this surge in temporary workers is not only good news for the economy, it’s the future of the 21st-century labor market. Opinion
LETTERS TO THE EDITOR
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 QUOTE/UNQUOTE | READ THE STORIES BEHIND THESE WORDS |
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“It’s a gutsy move to wear ugly clothes.”
—Beth Dincuff Charleston, Fashion historian, New School for Design, New York
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Harem pants—low-slung, baggy trousers that gather at the ankle or calf—were expected to be a fleeting fad when they appeared on runways last spring. But they have been selling briskly. Ms. Charleston likens them to other unlikely fashion trends, such as the feathered mullet hairdo, thick nerd glasses and trucker hats. Article |
“Almost every single play, you’re going to get hit in the head.”
—Jake Long, NFL offensive tackle |
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Researchers are beginning to look into the long-term medical effects of the repeated hits to the head suffered by professional football players. Some experts say eliminating helmets might actually reduce dangerous head injuries by discouraging hard hits and collisions. Article |
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“I can think of no better use of our time and our resources than to make the images and ideas from your civilization, from the very beginning of time, available to a billion people worldwide.”
—Eric Schmidt, CEO of Google |
Mr. Schmidt told a group of Iraqis that stabilization in the country could lead to more business opportunities. Google said it will soon post thousands of photos from the National Museum of Iraq in Baghdad, which is often closed for security reasons. Article |
“The jerk percentage among marathoners is just so much lower than the jerk percentage among lawyers.”
—Larry Macon, Lawyer,
San Antonio |
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Mr. Macon, 64, is part of a subculture of “mega marathoners,” people who run hundreds of the 26.2-mile races over their lifetime. Mr. Macon ran 105 marathons in 2008, or more than two a week. He says he does it for the fresh air and camaraderie. Article |
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“I want to make the most out of whatever resources we have.”
—Natacha Andrews, Phoenix |
Ms. Andrews recently signed up her 4-year-old daughter, Anaya, with a modeling agency. More parents are doing so these days in search of fame and a little extra money in a weak economy. But there’s one problem: As advertisers cut their budgets, fewer modeling jobs are available. Article |
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